Building A Local Brand Just Got Easier With Facebook Ads
https://teamleem1.sellfy.store/p/facebook-ads-domination-course/
You basically would join all sorts of local community
groups. People would talk and network, you’d pass out your cards, and sooner or
later, enough people will find out what you have to offer. This is how a lot of
businesses start; it’s all based on one-to-one, person-to-person interaction.
It should also be obvious what this approach’s key
disadvantage is. I’m sorry to report, but not everybody is social. Some people would like to keep to themselves. It’s perfectly okay to be an
introvert. If you’re shy, there’s no shame in that game.
Unfortunately, local business is geared towards
socialization. If you’re a shy person, I can understand. Sometimes, interacting
with strangers feels like you are gouging out your eyes. It can be quite
physically uncomfortable.
I get where you’re coming from. Most people don’t like social situations like a fish to water. It is no surprise that a lot of local
businesses don’t do all that well. Their owners have a good idea of what they
need to do, but for whatever reason, maybe it’s personality. Maybe it’s time,
maybe it’s other resources. They just don’t get around to doing it. Not
surprisingly, they don't build a local brand.
The importance of building a local brand
Well, here's the thing; when you run a business, you're
investing your time. You’re focusing on that one business or a couple of
businesses and nothing else. What if you could’ve been getting more money doing
something else?
This is the concept called “opportunity costs.” Everybody
has skills, talents, and the ability to add valuable contributions to society. What if the
way you’ve chosen to offer your personal value doesn't pay as much as other
alternatives? That's exactly the situation you find yourself in when you set up
a local business without a researched strategy.
Sure, it's making enough money to pay the bills. It's
breaking even. It gives you a salary that is a couple of notches above minimum
wage. But is this really the life you want for yourself? Don't you want to
operate a business that lives up to its fullest potential?
At the very least, you would want to operate a business that
serves as many people as possible. right? You want to have a socially impactful
business. If that's the case, you definitely have your work cut out for you if
you’re going to do this on a purely local one-to-one, person-to-person basis.
Far-fetched not impossible, because businesses do this
all the time, but for every one business that can pull this off, 99
other businesses don't. And to make matters worse, roughly 50% of those
businesses end up going belly-up.
I know that sounds depressing, but that's how important
branding is. The good news is there's a shortcut. Using Facebook Ads that are
hyper-targeted to your local area, you can build a local brand.
Now, you're probably rolling your eyes, and you're probably
skeptical about my claim, and I can't blame you. After all, based on what
you've seen, local businesses in your area have probably become local
institutions precisely because they’ve been networking for so long.
In fact, a lot of these businesses have been referred to on a
generational basis. People look at them as local landmarks. But the problem is
they have a competitive advantage that you cannot pick apart. It’s not like you
can easily reverse-engineer what they've done, and somehow benefit from all
that goodwill that they have built up over the generations.
The better way to do this is to use Facebook Ads. People can
see that you’re a local business. People can see that you offer the kinds of products
and services that fit their interests. Now, does this mean that the first time
they see your ad, they would automatically click? Of course not.
This is called the Rule of Eight. According to many
marketing services, prospects have to see an ad at least three times for them
to feel that they “know it" enough to want to click it. Once you give them
that impression, they would then click on your ad and then find out more about
what you have to offer.
Still, when you run these ads, you become a known quantity
in your local area. It's only a matter of time until people show up to your
business. That's how you create a local brand with Facebook Ads. We designed a guide to help you get started NOW!
Ready to learn more visit:
https://teamleem1.sellfy.store/p/facebook-ads-domination-course/
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